When it comes to the digital economy, whoever owns the platform owns the upside.
For too long, South Australian businesses have been passengers on global tech rails—paying commissions, handing over customer data, and sacrificing control in exchange for “visibility.” It’s time to take the wheel. In 2012 when I began my accommodation business the online booking platforms were great value. Getting customers into the beds it was great. As an active community member in local industry over the years my fellow association members began to comment how much the OTA’s and online marketplaces were affecting their businesses. Increased commission, and slower payments.
🚨 The Problem: We’re Not Driving the Bus of digital sovereignty
- Global booking platforms don’t just charge fees—they own the customer relationship.
- Every transaction sends data offshore—stripping our ability to measure impact or forecast demand.
- Businesses are locked into opaque systems with no transparency, no autonomy, and no real support.
That’s not innovation. That’s dependency.
✅ The SA App Solution: Build the Rails. Own the digital sovereignty.
Digital sovereignty means owning your data, your distribution, and your destiny. The SA App gives South Australian businesses exactly that.
- Full platform control for listings, pricing, offers, and branding
- Ethical data management—you see what your customer wants and need
- No algorithmic suppression—every business gets a fair shot, not just the ones with the biggest ad budget
- Region-first strategy with plug-and-play support for events, campaigns, and experiences
From Clare to Ceduna, from Coober Pedy to the Coonawarra—everyone is on equal footing.
🛠 Built for More Than Tourism
This isn’t just about accommodation. Our new SA App is a state-wide business engine that supports:
- Retail (list your shop, take direct orders)
- Services (hairdressers, yoga instructors, trades, tours)
- Events & Experiences (bookings, affiliate campaigns)
- Direct Messaging with verified consumers
And yes—all with zero commission. https://southaustraliaapp.com/contact/
We’re not just building software. We’re building a sovereign ecosystem.