
Local Digital Empowerment – Backpackers to Breakthrough
Inspired by a backpackers’ hostel and a bold idea, Geoffrey Dening launched a movement that’s changing how South Australia does digital tourism.
Inspired by a backpackers’ hostel and a bold idea, Geoffrey Dening launched a movement that’s changing how South Australia does digital tourism.
Whoever owns the rails owns the economy. The SA App is reclaiming power for South Australia—giving businesses, councils, and communities full control over their customers, data, and growth.
Every time a local booking happens on a global travel platform, money flows straight out of our state. Here’s how the SA App is flipping the model—keeping dollars local and businesses in control.
South Australia isn’t dreaming—it’s delivering. With close to $3 billion in investment and over 1,000 jobs created in just three years, the real opportunity now lies in scale. The SA App is where strategy becomes infrastructure—empowering regions, connecting enterprises, and turning investment into lasting impact. Here’s how we do it.
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